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It may feel like back-to-school time right now, but before you blink it will be Halloween, then Thanksgiving, and finally the winter holiday season will draw near. While the long holiday stretch between October and New Years is rewarding for the celebrations that occur between friends and family, it’s also a critical time for businesses to leverage their best online marketing materials. If you properly leverage the holiday feelings of gratitude, friendship, love, and interconnectedness, you can forge deeper bonds with your customers, support your brand, and watch your profit margins soar.

Search engine optimization (SEO) didn’t even exist 30 years ago, but it has now become the leading online force behind business success. SEO can be defined as the technical and creative elements necessary to improve your website’s search engine rankings, drive more traffic to your site, and turn visitors into paying customers. Whether you are a plastic surgeon, cosmetic expert, dentist, cardiologist, or other medical professional, your practice cannot reach its full potential without strategic SEO.

What do working relationships, romantic relationships, and marketing all have in common? They require trust to function properly. Just like a marriage cannot thrive when two partners do not trust each other, a business cannot effectively reach their target consumers when their credibility is tarnished or simply not yet developed. Rather than trying to directly sell products and services, businesses of all kinds benefit immensely from cultivating a relationship of mutual trust with their customer base. This trust, in the words of college basketball coach Bill Carmody, “transforms the relationship from one of buyer and seller to the preferred position of subject matter expert and interested party.”

Creating strong and interesting content is simply the first step in boosting your SEO and extending your company’s online footprint. Rich content that lacks distribution is like a musician’s hit song that never gets recorded; while it is undoubtedly great, it never reaches the eyes and ears of its intended audience to serve its purpose. This is exactly why maximizing distribution is a critical SEO strategy for all businesses.

We have entered a new year, which means it is the perfect time to examine the efficiency and success of your company’s content marketing in the past 12 months. An honest reflection of your struggles and achievements will help your team continue through 2017 with a more focused and diligent mindset. Most importantly, as you evaluate whether you met your goals, be sure to consider what new tools you should adapt this year to even further enhance your potential. If you aren’t using these tools yet, they will make the perfect addition to your 2017 arsenal.

While there are certain types of businesses that don’t need to worry about local advertising and marketing, chances are that your own company relies upon local traffic to grow its customer base. Since 80 percent of consumers now utilize search engines like Google and Bing to find information and make important decisions, it’s more important than ever to get your local SEO in order. This is especially true if you are in the legal and medical services industries.

The art of writing a headline is tricky, challenging, and demanding. In today’s over-stimulated society, there is no shortage of headlines to sift through and interpret. Readers and potential customers take mere seconds to determine which headlines are worth their time and which can be ignored. As you write headlines for your own business purposes, it’s critical that they capture the attention of the people you want to reach.

There’s a reason so many professional companies specialize in content marketing: it’s a fickle thing that requires constant evolution to keep up with the interests of society and the trends of technology. If you feel like your own content marketing is just not doing what it should, one of these reasons could be the culprit. You Haven’t Identified Your Audience

When your business reaches a major milestone or needs to make an important announcement, it might be easy to forget that Facebook and your company’s website aren’t the only two places that you can spread your news. The idea of a press release was created to publicize significant business news, but only a well-written press release will truly serve its purpose. There are a few tactics and strategies to remember when you write your next press release to ensure it garners the most attention possible.

Loyal customers are more than worth their weight in gold for any business, big or small. Some companies make the mistake of only pursuing new customers without helping the old customers feel valued, while other businesses establish a solid network of loyal customers and then lose all progress because they take their success for granted. You don’t want to end up in either of these boats, so try incorporating the following strategies into your business plan. Tactics have changed now that so much of the customer experience occurs online, but it’s completely possible to woo new customers while still reminding repeat customers that they are appreciated.

Conversation Rate Optimization, or CRO, involves identifying the reason that website traffic isn’t converting into dollar signs, and fixing that problem at its roots. The higher your website’s conversion rate, the more money you make, the more effectively your advertising budget is spent, and the more repeat business you attain. But how can conversion rates be optimized to double or even triple?

Have you ever diligently searched the web for the information you needed, found what appeared to be a promising lead in a link, and followed the link only to land on a page that had nothing to do with your original goal? Chances are, instead of attempting to navigate through the new page to find your original destination, you backtracked and found a different link that led you exactly where you needed to go.

Search engine optimization (SEO) is not just a tactic; it is a strategy. In our modern era, it is common for the largest percentage of a medical practice’s business to come directly from internet search results. This is because people, more and more, are relying solely on search engine results to choose companies for every service imaginable. This is especially true when it comes to healthcare. In fact, when a person is experiencing a pain or general health concern, going online is usually the first place they look.

Healthcare providers without a medical internet marketing or SEO web design and development firm at their side are lagging behind the competition. Let’s be honest: consumers are becoming more savvy and know to look online for consumer research results before simply showing up at any kind of business to make a purchase. Consumers want to know what is happening within a market and do not want to take chances otherwise. Having your office’s name show up first in a search engine’s results is paramount to your overall success as a medical practice, and to letting people know that you are literally at the top of your field.

In the past few years, online search engine optimization has become the only way to succeed in business. No longer does word of mouth work outside of the social media context, and no longer can you rely on traditional advertising. The medical marketplace is competitive, and like any other business, it is important to outperform the competition in order to stay afloat. Focusing on your online presence will improve the chances of a prospective patient coming across your firm’s phone number and provided services.

If you own a business you may be wondering if it is worth the effort to go viral, and, if so, how to do actually do this. Here are 7 Tips to get you started. Going viral means your content is being shared across many platforms. For this to happen, you need make sure your pages have the appropriate sharing buttons on them. This one step will go a long way in helping your company go “viral”. Some studies have shown that sharing buttons can increase CTR by as much as 120 percent or more over email campaigns. Best of all, they easy to embed and use.

Your online reputation is the most important factor affecting your success whether you are a hospital, doctor, clinic or pharmacy. It is also the one component of your business that differentiates your superiority over your competitors. If you are the typical business person, you know that you have had some employees’ that did not like you. It’s also a possibility that you’ve probably had a run in or two with a vendor or patient/client. 

Using your blog or Facebook account in conjunction with your Twitter account, you can post notices that others in your industry as well as clients, vendors, patients and customers can find useful and spread the word about important news in the medical field. Facebook Post with #Twitter This week, Olympus Corp. of the Americas issued guidelines for hospitals using their duodenoscopes, recommending new methods to clean their equipment.

Nearly every business in the world understands the need for a website with social media interfaces in order to have the slightest chance at making a mark against the competition. Yet, somewhere in the neighborhood of 87% of local businesses on the web make these common mistakes in the content that they place on their pages which results in wasted space and no uptick in consistent followers. 

Even though the digital landscape is not what it used to be, SEO still manages to play an important role as an effective marketing strategy. Not only is it a widely adopted strategy, but it can do wonders for you and your business in the long run. Keeping this in mind, here are the top 3 reasons why SEO is essential for any business.

There is no question that search engines have a huge impact on the behavior of consumers and the way that consumers search for things before making a purchase. Before the internet, consumers would scour the yellow pages in order to find contact information they needed. Even though word of mouth is still playing a huge role in the purchasing decision, consumers are now using search engines to get more information about the products they are interested in prior to making a purchase. They will compare the prices, look at the features and read reviews all online prior to setting foot in a store. If you have not yet invested in search engine marketing (SEM) efforts, chances are you are missing out on a large number of potential customers.

There are many ways to define internet marketing. Unfortunately, so many people keep mentioning the phrase “internet marketing” that it has become confusing. It has reached a point where spam-based systems are lumped together with very ethical and value-driven systems. The reality of effective internet marketing is that whatever you do, you must build credibility. Whatever you do in internet marketing implementations and strategies, you have to build authority and the best way to do all these is, of course, to build an effective brand. This is how you can separate internet marketing companies that actually know what they’re doing with internet marketing companies that are actually just using tired, worn-out and outright spammy techniques. I’m sorry to break this to you, but if you’re going to use spam-based techniques, in this day and age, chances are, Google will penalize you. Even if you are not relying on search engine

SEO stands for search engine optimization and if you want the best kind of traffic for your website, you have to have a solid SEO strategy.  Unfortunately, many online entrepreneurs think that their website is up-to-date with modern SEO-many are sadly mistaken. Whatever works ten years ago no longer works today. We are staring at a vastly different SEO landscape. The sooner you wake up to this reality, the sooner your website will live up to its fullest potential as far as income is concerned. Here are the reasons why you should pay attention to modern SEO trends and most importantly, go with a modern SEO provider that is not just aware of these trends, but can implement strategies that can help your website benefit the most from these trends. Content is King It used to be that content was used to drive links. The real rule for search engine

If you have any type of healthcare practice, you are constantly competing with other professionals in your local area. This competition means that you are going to have to stand out above the crowd when it comes to your online marketing practices.

Your medical practice won’t draw in the kind of local visitors you want if you don’t pursue medical SEO aggressively. Hiring the right medical SEO team can put your business ahead of your competitors in the search engines and give your practice a better shot at getting the local business you need to thrive.

SEO is a bunch of different techniques aimed at increasing visibility in the major search engines – basically, improving your chances of being found when prospective patients start looking for a local medical practice in their area. If prospective medical patients are looking for a service or treatment in your area, and you offer that service or treatment, it is a shame if you are not showing up in the search engine results. A mix of off-site and on-site factors, the purpose of any SEO campaign is to bring in those high-quality visitors to your medical office website, outrank the competing medical practices, and win new patients.