Internet Marketing Trends Affecting Small Businesses

Five to ten years ago, the approach taken toward internet marketing was fairly straightforward. It mostly consisted of paid ads and a little bit of search engine optimization (SEO). Website traffic would pour in and your business would have new customers. Things have changed since then. Today, there are a variety of different aspects of internet marketing. SEO has changed. Social media is constantly evolving. It is hard to keep up with what is actually important and what you should pass up. However, there are a few key areas where you can feel confident investing your time and resources. Four Important Trends for Internet Success

  • Content-Specific SEO—Search engines are getting better at distinguishing the most relevant results for keywords people are searching. If you want to keep your site-traffic healthy, it is a good idea to implement a solid content-specific SEO strategy.
  • Smartphones—Smartphones are changing the way people access, browse, and find information. There is a high demand for smartphone-friendly internet-page access. Internet marketing that is smart phone friendly can result in a big business boom.
  • Usability and Design—Whether consumers are accessing your webpage via laptop, tablet, or smartphone, your website needs to offer easy navigation and a clean design. Internet marketing strategies have shown that websites who follow high design and usability standards perform better.
  • Social Media—Today, social media plays such a huge role in internet marketing strategy that it makes it impossible to ignore. Establishing yourself on websites such as Facebook, Twitter, WordPress, and Pinterest has become essential to reaching new consumers and marketing your products.

Many businesses are still playing catch-up with the internet marketing boom and attempting to find ways to use it to their advantage. By using the information above and developing your own internet marketing strategy, you put yourself ahead of the competition today.