The Internet is plentiful with websites of all types and varieties, so much so that it’s near impossible to have an original concept these days. When you are starting the process of website design and development, you may ask frequently how you are going to stay ahead of the many, many competitors.
Internet marketing can be costly and does not guarantee any specific yield and blasting on social media can yield sporadic, inconsistent results. The method of SEO marketing, or search engine optimization, is the only tried and true means of getting your website truly visible to the public.
What is SEO?
SEO is the process of using keywords within individual webpages. These keywords will both be commonly searched terms and pertinent to the topic. If you are building a site for a new salon you’ve opened, you aren’t going to skimp on keywords like “haircut,” “blow out,” “perm,” and “hair coloring.” Your use of SEO is essentially going to be what brings people to your website.
When to Worry About SEO
When in the early stages of website development, you want to have proper SEO in the back of your mind. You want to think of what terms you want to have show up in search engines like Google and Yahoo that will eventually lead back to your website. SEO keywords should be used frequently but also only when they make sense. You don’t want to muddy up your content with a slew of keywords. This will muddy up your SEO and make your content unreadable.
SEO is a tried and true means of website marketing. Website design and development is a complex enough process. Don’t let poor and inefficient marketing be the one thing that keeps your website for being visible. Utilize good, clear SEO and proper keywords to get the word about your new site out there.