Medical Marketing Techniques to Increase Conversion Rates

Since Google has been able to intuitively separate local searches for business, whether someone is doing a search on a mobile device or from a desktop computer, the zip code location of the query automatically brings up responses for that area first in the search response.

Of all the various methods, tools and updates that have occurred, Google’s Local is one of the best for businesses that have to compete with huge corporations in their industry – including medical associations.

Here are some tools and techniques for medical marketing that you can implement and have huge success rates.


This is a mobile marketing method that links your phone number (or a voice mail phone number) to your mobile advertising. All you need is the name of your business, e.g. Jones Pharmacy and your phone number along with a Map to your business.

In Florida, thousands of tourists get sick every day and need some type of medical service immediately.

Often, tourists don’t want to go to the emergency room if all they need is a prescription filled or sunburn ointment or to see a doctor because of they have broken out in a rash.

They usually search for pharmacies, clinics and doctors by specialties rather than heading to the nearest emergency room for minor incidents. By advertising using Google Ads (which has a 54% conversion rate), these tourists can hit the link on your ad and BAM, they are immediately connected to your office.

Email Campaigns

Utilize email campaigns by making regular contact with your current patients or customers.  Keep these emails updated and offer them some knowledge or information that is valuable such as “time for regular healthcare check” or “discount when presenting this email at register”.

Social Media for Medical Marketing

Use your blog, Facebook page and Twitter to educate and inform your visitors and followers about healthcare changes and pertinent information about prescription drugs or specific diseases that you normally don’t have time to educate them about when they are in your office.

By serving the needs of your patients, clients and customers medical enterprises can create better followings and increase their income.