Lawyers in America have excellent job security, as it seems that other than death and taxes, legal disagreements seem to be the other guarantee in life. But that doesn’t mean that as a lawyer you can kick your feet back and wait for clients to come knocking on your door. There is a whole lot of competition out there in your local area, and a well-designed website will help differentiate you from the others. When a potential client searches for “Divorce Lawyers Near Me” or “Family Law in Tampa, FL,” will your practice be one of the first websites listed? If not, consider adding these three important elements to help your website gain more traction.
Ever sit in a public place and simply watch the other people around you? Chances are, nearly every single person has used a smartphone at one time or another. The Internet is more frequently being accessed through mobile phones than laptop or desktop computers, so it is critical that your law practice stays current with the times. Google and other search engines also take the mobile friendliness of your website into consideration when calculating your site’s rating, so mobile really is everything. By creating a website that will be responsive to mobile use, you’ll capture significantly higher traffic levels.
Give your Internet audience a reason to come and a reason to stay on your site. Insightful and relevant content, like blogs about current events and topics related to your area of law, will give viewers a way to get to know your practice and search out the information most meaningful to their specific situations. Of course, Google loves to see engaging content when determining a website’s search ranking, so that content will also help you beat out your competitors in the rankings game.
A streamlined website is the ultimate website. When a visitor comes to your site, he should be able to find what he wants quickly and easily using an organized menu. Use large, professional pictures and small captions of information on your main page, and wait to go into depth until your viewer clicks a link about a certain topic. This will help your website avoid looking overwhelming and intimidating.
If you’re not sure how to do this all on your own, hire search engine marketing company to perfect your legal website and boost your bottom line.