It’s no secret that Facebook has become an integral ingredient to any online marketing campaign, but for some reasons that you may not already know.
Where else can you advertise with such flexibility? Facebook provides the option of a typical advertisement or a promoted post, either of which can be a video, a single image, a collage of images, a diagram, and more.
Millions upon millions of people use Facebook, and the site’s unique audience targeting options let you identify demographics based upon their online behavior and trends. This means that in addition to serving your selected age group and geography, you can also select people whose behavior suggests they could be in need of your products and services.
Choose Your Audience
When TV and radio commercials were the only form of technological advertising, the audience was completely out of your control. With the onset of Facebook’s masterminded advertising options, you can target warm leads to encourage clicks, reads, and interactions. It’s a system that allows you to manipulate and work existing connections to your advantage.
Run Valuable Tests
It’s hard to know exactly what your target audiences will like and dislike, but Facebook provides the perfect platform to experiment. If you’re not sure which subject line will work best in a promotional email, utilize specific words and phrases on Facebook and track audience response. It will become clear which of your ideas will find most success in the future!
Don’t Limit Yourself to One Goal
Facebook advertising has no problem supporting you with multiple goal and pay options. Whether you are trying to brand your company or gain audience conversion, you can set your goals strategically through Facebook to garner more likes, shares, comments, or simple exposure depending on your purpose.
In the world of social and online marketing, Facebook is King right now, and for good reason! Don’t overlook how powerful it can prove to the success of your company.