Think about the term “video” just 20 years ago. Are you picturing the enormous VHS tapes that are now stored somewhere in the dark depths of your basement? Or what about “video” only ten years ago, when the DVD deemed VHS irrelevant? Today, smartphones and social media have worked together to create an entirely new definition of “video”—this time as the flexible and fluid ability to capture action live and share it immediately with the rest of the world.
The rise of the video age hasn’t gone unnoticed by Facebook, the social media giant that essentially shapes the majority of online interactions in today’s world. Just the other day, a Facebook executive said, “If I was having a bet, it’d be video, video, video. We’re seeing a year-on-year decline on text. We’re seeing a massive increase, as I’ve said, on both pictures and video. The best way to tell stories in this world where so much information is coming at us actually is video.”
The Video Revolution
The written word has ruled since the beginning of developed language, but today’s social media-driven societies are relying more and more on videos for entertainment, communication, and engagement. In fact, marketing experts suggest that companies need to embrace video in order to stay competitive in their market spaces and continue to win new customers. There is so much relevant and meaningful content that can be created when a mobile phone becomes a video camera.
Not all videos are “post-worthy,” but YouTube has proven that everything from clips of stupid mistakes to creative song compilations to polished public service announcements will all garner incredible amounts of attention. This means that businesses need to download and learn simple video editing tools so interesting and attractive videos can be created and posted without any extra expenses. Since videos are proving to garner more comments and likes than pictures and text posts, businesses of all sorts can benefit from joining the video revolution.