Are These Tools in Your 2017 Marketing ToolBelt?

We have entered a new year, which means it is the perfect time to examine the efficiency and success of your company’s content marketing in the past 12 months. An honest reflection of your struggles and achievements will help your team continue through 2017 with a more focused and diligent mindset. Most importantly, as you evaluate whether you met your goals, be sure to consider what new tools you should adapt this year to even further enhance your potential. If you aren’t using these tools yet, they will make the perfect addition to your 2017 arsenal.


It really is amazing what technology can accomplish. SumoMe is a technology solutions options that offers a host of tools to grow your website’s traffic and customers. It focuses on everything from giving a great first impression and gathering more signups to giving viewers subtle reminders about your offers. Most impressively, SumoMe comes equipped with something called an “exit intent feature.” Without needing any coding,  you can use this feature to track the mouse movements of your website visitors. As the exit intent feature senses that a visitor might be ready to leave your site, it will generate a pop message with a special offer, related post, or email opt in option. This helps you improve website conversion tremendously.


For companies who heavily utilize social media, Buffer is life changing. This social media tool connects all of your social media profiles into one central control station so you can create and schedule content in a fraction of the time. The post analytics from Buffer have become practically legendary because they help you determine the very best times to post specific types of information. Overall, Buffer will give you the gift of your time, allowing you to focus more efficiently on the quality of your content.

Other excellent tools to consider include Almighty.Press, a valuable content discovery tool that helps you craft viral content, and Ninja Outreach, the best platform to find influencers with whom you can establish connections and improve your content’s reach.