What do working relationships, romantic relationships, and marketing all have in common? They require trust to function properly. Just like a marriage cannot thrive when two partners do not trust each other, a business cannot effectively reach their target consumers when their credibility is tarnished or simply not yet developed. Rather than trying to directly sell products and services, businesses of all kinds benefit immensely from cultivating a relationship of mutual trust with their customer base. This trust, in the words of college basketball coach Bill Carmody, “transforms the relationship from one of buyer and seller to the preferred position of subject matter expert and interested party.” (more…)

Creating strong and interesting content is simply the first step in boosting your SEO and extending your company’s online footprint. Rich content that lacks distribution is like a musician’s hit song that never gets recorded; while it is undoubtedly great, it never reaches the eyes and ears of its intended audience to serve its purpose. This is exactly why maximizing distribution is a critical SEO strategy for all businesses. (more…)

We have entered a new year, which means it is the perfect time to examine the efficiency and success of your company’s content marketing in the past 12 months. An honest reflection of your struggles and achievements will help your team continue through 2017 with a more focused and diligent mindset. Most importantly, as you evaluate whether you met your goals, be sure to consider what new tools you should adapt this year to even further enhance your potential. If you aren’t using these tools yet, they will make the perfect addition to your 2017 arsenal. (more…)