In Today’s World, Go Mobile or Go Home

There is no doubt that the Internet dominates our modern society. It has completely changed the way that we accomplish everyday tasks, from searching for a new doctor to investigating a potential medical condition. As the Internet – and its users – continue to evolve, it is vital for your medical practice to remain current with the most important digital trends. Mobile optimization is currently one of the best ways to achieve a competitive advantage for your business, so if you aren’t familiar with mobile optimization or you’re not sure how to achieve it, start here. (more…)

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The Best and Easiest Strategies to Boost Your Email Sign Ups

Email is no longer a cutting-edge technology, but it still remains an integral part of our daily communications. Consider how many websites and companies you have subscribed to in order to stay updated with important information and receive deals and discounts. Most people receive exponentially more marketing emails per day than emails from friends, family members, and colleagues. (more…)

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Yes, Republishing Old Blog Content Can Pay Off

The Pareto principle is a centuries-old concept, but it now has new relevance in today’s business world. Back in 1896, Italian economist Vilfredo Pareto was working at the University of Lausanne and noted an interesting pattern around him. Not only was 80 percent of Italy’s land owned by 20 percent of the population, but 80 percent of the peas in his garden were contained in only 20 percent of the peapods. (more…)

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