While there are certain types of businesses that don’t need to worry about local advertising and marketing, chances are that your own company relies upon local traffic to grow its customer base. Since 80 percent of consumers now utilize search engines like Google and Bing to find information and make important decisions, it’s more important than ever to get your local SEO in order. This is especially true if you are in the legal and medical services industries. (more…)

The art of writing a headline is tricky, challenging, and demanding. In today’s over-stimulated society, there is no shortage of headlines to sift through and interpret. Readers and potential customers take mere seconds to determine which headlines are worth their time and which can be ignored. As you write headlines for your own business purposes, it’s critical that they capture the attention of the people you want to reach. (more…)