Why spend the time, money, and effort on having a website if it isn’t fully optimized to represent everything your business has to offer? A high-performance website is the first step to achieving top rankings in search engines, boosting your marketing ROI, and converting even more visitors into returning customers.
Step One: Utilize All Avenues of Analysis
Analysis gives you all the information you need to proceed with informed decisions, especially website and competitive analysis. Website analysis of keywords, visible text, and code will determine how easily search engines can find your website. Competitive analysis, meanwhile, will take a close look at the content keywords and current search engine rankings of your closest competitors. Are they using effective strategies that place them ahead of you? Analysis will give you the answers and help you identify how to proceed to strengthen your own online presence. (more…)