There’s a reason so many professional companies specialize in content marketing: it’s a fickle thing that requires constant evolution to keep up with the interests of society and the trends of technology. If you feel like your own content marketing is just not doing what it should, one of these reasons could be the culprit.
You Haven’t Identified Your Audience (more…)
As the director of a medical practice, you are in a very unique position when it comes to developing your website. Your career is dedicated to helping patients and saving lives, but in order to garner the Internet attention necessary for a profitable business, you need to translate critical medical responsibilities into content that is appealing and interesting to your target demographic. You also can’t risk misinformation or exaggeration, since patients will rely on your words to control their own health. All of this means that you need to build a cohesive, accurate, and attractive website as a springboard to everything your medical practice has to offer. (more…)
Though backlinks aren’t as flashy and exciting as infographic content and social media videos, they are still a critical element to the success of your company’s search engine optimization. Backlinks are hyperlinks on other websites that link into your site. Imagine that you are a florist, and every wedding planner in the area listed you as a vendor on their website and provided a link to your own website. That’s SEO gold right there, since search engines heavily consider backlinks as an indication of your legitimacy and relevance in the community. So how can you build backlinks when you aren’t in control of other people’s websites? These tips should help. (more…)