Though backlinks aren’t as flashy and exciting as infographic content and social media videos, they are still a critical element to the success of your company’s search engine optimization. Backlinks are hyperlinks on other websites that link into your site. Imagine that you are a florist, and every wedding planner in the area listed you as a vendor on their website and provided a link to your own website. That’s SEO gold right there, since search engines heavily consider backlinks as an indication of your legitimacy and relevance in the community. So how can you build backlinks when you aren’t in control of other people’s websites? These tips should help. (more…)

Search engine optimization (SEO) doesn’t just involve one practice. Rather, the term refers to a number of different aspects of web design and development; and it’s important to have them all in place if you want to climb the rankings on Google and other search engines.

Link-Building: Why it matters to your healthcare business

The healthcare sector in Tampa Bay, and indeed, the rest of Florida, is fiercely competitive. In order to stay ahead of the competition and ensure that your healthcare business is obtaining a good level of custom, it’s vital to make sure that your SEO strategy is up to scratch.

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