Loyal customers are more than worth their weight in gold for any business, big or small. Some companies make the mistake of only pursuing new customers without helping the old customers feel valued, while other businesses establish a solid network of loyal customers and then lose all progress because they take their success for granted.

You don’t want to end up in either of these boats, so try incorporating the following strategies into your business plan. Tactics have changed now that so much of the customer experience occurs online, but it’s completely possible to woo new customers while still reminding repeat customers that they are appreciated. (more…)