Search Engine Optimization, which is typically shortened to SEO, is a type of marketing technique that is used for increasing websites traffic and visibility. This is achieved by increasing the websites Search Engine Results Page, or SERP, ranking.

The Alexa Ranking and why it is Important

The tool that most marketing professionals use to determine a websites rank is offered by Alexa. Alexa is a company that monitors web traffic and then it assigns a ranking that is based on the actual traffic that a site has received.

How SEO Impacts Your Site’s Ranking

The SEO you use on your website will be one of the factors that impacts your Alexa ranking. There are a number of different elements that have to be considered when working on a site’s SEO since there are some techniques that can actually hurt your ranking. Some of the ways you can optimize your site include:

  • Optimizing the XML Sitemap: This is an important way to ensure your site is SEO friendly. This will create a full list of pages that is on the site which is optimized for the search engine spiders.
  • Link Optimization: There are a number of ways to optimize links that will add to the SEO of your site.
  • Optimizing your Content: In addition to optimizing your titles and links, you should also utilize keywords on the pages of your website.

When you properly optimize your website with the white-hat SEO techniques, you will see a higher ranking in search engines. If you are unfamiliar with the techniques that are used for this, then it may be in your best interest to hire a professional for assistance. They will be able to optimize your site and ensure you not only obtain a top ranked spot, but that you are also able to maintain it.

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