The word audit inspires as much fear and anticipation as taxes, but some audits can be used in a preventative fashion to avoid trouble in the future. For example, an SEO audit is an optional tool available to companies that want to precisely identify what in their websites might be falling short or needing improvement. The outcome of an SEO audit isn’t discipline or scolding words, but actionable insights that can be immediately utilized to improve SEO and generate higher search engine rankings. Here’s what you need to know!
Select Your Type of Audit
An SEO audit is completed by a company that specializes in precisely examining your website to evaluate your use of SEO tools and strategies. To get the most for your money, it’s wise to select an audit with three specific parts. First, you want to receive a report on the general health of your website. This includes information regarding your website traffic compared to the industry average, bounce rate, referrals, and other metrics. Even site load time is a critical SEO performance metric that needs attention.
After an overall health report, you want to gain insight into any “fouls” that your website is accidentally committing that would generate red flags from Google and negatively impact your ratings. This often happens to businesses who aren’t aware of Google’s algorithm changes and unintentionally don’t keep up with the new standards. After that, another important feature of an audit is an investigation of your competition. This portion of the audit identifies comprehensive ways in which your site should evolve to match or outrun other companies in your industry.
SEO is without a doubt a complex concept that requires precision, expertise, and dedicated time to properly implement. Of course, SEO is always evolving, so the job is really never done. An annual audit can help your company ensure that you are utilizing SEO techniques to their fullest capacity and drawing new customers in as efficiently as possible.