Although online forums continue to evolve and change, email will always remain a core foundation of the cyberworld. Given this fact, email marketing is a critical aspect of your company’s marketing campaign and must be properly utilized in order to grow your ROI and improve the efficiency of your advertising.
One of the best ways to capitalize on email is to use an email autoresponder, a computer program that immediately provides information to prospective customers and then follows up with them at certain future intervals. Most adults have countless responsibilities to juggle on a daily basis, causing them to forget information they truly care about or need. By using an email autoresponder, you can reduce the chances that your business is one of those forgotten items throughout the day.
Make An Offer That Can’t Be Ignored
Your very first email to a new audience members needs to be something desirable, tempting, engaging, and essentially impossible to ignore. To determine what this might be for your particular industry, consider the top questions, problems, and points of interest for your target audience. Browse Reddit, Quora, books, and social media platforms to determine what your target market is talking about, and craft those topics into fodder for your first email(s). Pre-recorded webinars, ebooks, and free video series all make excellent options for the topic you uncover.
Write A Headline To Be Noticed
Most email users receive dozens of emails a day from companies eager to get their attention. You need to make a compelling email title that will stand out among the others. The best headlines enjoy the highest open rates, and high open rates often transfer into stronger ROI metrics. Stick to six to ten words, and choose a few keywords that relate to your industry. Make sure your headline includes a call to action, a way to clearly identify your company, and a specific purpose within your industry.