Search engine optimization, or SEO, has been a buzzword for a long time. Even though many people know what SEO stands for, implementing an effective SEO strategy for a website is a difficult task and is best left to the experts. If you have tried to tackle creating a SEO strategy for a website on your own, you’ve likely read through some of the information about search engine optimization that is available online. Even though there is lots of information about SEO out there, not all of it is legitimate or accurate. Many people dedicate their entire careers to mastering SEO techniques, so the idea that they can all be learned with a few quick internet searches is not feasible. Check out these common myths about SEO that circulate online:
All website traffic is made equal
Some SEO strategies focus on getting as many links to a website to circulate the internet, regardless of where they are placed or how relevant they are to a specific audience. However, these low-quality links rarely get any clicks and when they do, the visitor is not likely to stay on the site for very long. Google’s search ranking algorithm views this negatively and will actually push a website further down in results.
An experienced, reputable SEO agency will only post links to your website in places where that link is relevant and likely to be seen by your target audience. This ensures that visitor traffic coming to your website will have a high-quality experience as they are viewing information in which they are already interested, encouraging them to stay on your site longer. As your average on-site time increases, so will your search result ranking.
SEO is a one-time thing
Search engine optimization is not a “set it and forget it” strategy. SEO is constantly evolving and adapting to new trends, algorithm updates, and even legal and political pressures. SEO that was effective ten years ago is completely outdated today. You need a search engine optimization agency that is knowledgeable about all things related to search engines and how they function. Regularly optimizing your website and making adjustments to keep the ranking high in search results is one of the main functions of effective SEO management. By hiring a reputable SEO agency such as BestEdge SEO, you won’t have to worry about keeping up with search engine updates and learning website code. We will handle every aspect of your website’s search engine optimization in order to capture the largest share of organic traffic possible.
High-quality content will always get you ranked higher
“All you need is high-quality content” is an unfortunate myth. In an ideal world, having the best quality content would always get a website ranked first in search results. However, that would require millions of people to constantly view and rank every website in existence, which is an obvious impossibility. Instead, search engines use algorithms to rank websites for specific keywords based on a set of criteria. However, this algorithm cannot understand all the nuances of human writing. A lower-quality page may rank higher in search results if it better fits the algorithm criteria.
So, how do you make sure your high-quality content ranks above those inferior pages? Implementing SEO techniques on every page of your website is the only way to ensure search engines know the purposes and content of your pages. As more and more users visit your website and remain on it longer, the search engine algorithm will begin to understand that your content is better than others. This process takes time and starts with great SEO first.
Duplicate content is always bad
The myths on duplicate website content are vast, even suggesting that Google could completely delist your site for just two similar blog posts. While search engine algorithms do not want every page of your website to state the exact same thing, similar topics and content on your site, in general, is not a bad thing. In fact, it indicates that your website is cohesive and focused on a specific niche. Again, once the algorithm records visitors on your page for extended times, it will see this as an indication of quality, which in turn will direct traffic searching for that niche to you.
Dozens of SEO myths exist in an attempt to make it seem easier. The truth is, search engine optimization is a continually developing practice that requires a huge time investment to learn. This is even more true today, where the slightest edit on your website can mean the difference between a page one or a page four search results rank. Trust your website SEO to our experienced team here at BestEdge SEO. We will make sure your site consistently ranks on page one for your target keywords, brings in more organic search traffic, and converts more page visitors into paying customers. Call us at (813) 906-1220 or visit https://www.bestedgeseo.com/contact-us/ to see how we can help you today!