Website design has only been getting easier. Making your website visible, on the other hand, can be a little more difficult. If your visit ticker is still in the double digits, now is probably the time you learned about SEO. What is SEO? Search Engine Optimization. As you can imagine, this means making a website appear in the natural, unpaid results of a search engine (such as Google or Yahoo). To understand the basics of SEO, you need to be able to strategize. When making your website more visible, consider the following:
- How do search engines work? – Understand that the highest ranked and most frequently visited pages will automatically have the primary slots in your search results. For example, if you type “marketing” into your search engine, the most popular, location-specific marketing companies will be the first to appear.
- Keyword popularity – If you have a novel idea that you want to put on the Internet, you must have some keywords to accompany it. Do not just use your company name as a keyword; mention the specifics – the location, clientele, special skills, and anything else you think your customers might be searching for online.
- Target audience – Do some research to see which demographics access which search engines. Depending upon the services you have to offer, you may have to cater to a specific search engine
The golden rule of the popular game is this: making your website popular takes time.
The steps listed above are only the beginning. There will be a lot of competition presenting the same kinds of services and ideas you are offering. The best way to get ahead is to go back to the drawing board, and pick the strongest points of your website. Once you put your best hand forward, selecting the best keywords, and reaching out to your target audience, then you have mastered SEO. So check your visit ticker again, sit back, and relax as it reaches the thousands!