Many ponder the importance of SEO on their website and most often feel that they can figure it out themselves. When it comes to getting your business listed on the internet before others, you may want to leave SEO to professionals.
Internet marketing and SEO are the only forms of marketing that can put your service, business, or products in front of a specific targeted audience. This allows prospective customers to seek exactly what your company has to offer.
SEO Strategy Awareness
When it comes to your website, you want to make the most of it and get the maximum return on your investment. SEO strategies work for you 24/7 while advertising, such as radio, bulletins, and newspapers, are completely time sensitive.
Many business owners often invest in sponsored ads as they pay-per-click. These ads no longer work as well as they did years ago. When it comes to potential customers, 85% of them click on the organic search under the sponsored ads. That means only 15% of customers actually click on those sponsored ads that companies continuously dish out their hard earned money to keep running.
Show Me the Stats
Studies have shown that 8 out of 10 people end up doing business with companies that have their products or services online. These numbers make brand awareness and increased visibility very important to you and your website.
Almost 45% of websites have received SEO services of some sort. This number is increasing rapidly as competition is getting stronger. Internet marketing and SEO are currently budgeted at almost 15% of advertising costs. This percentage is expected to rise in the near future as companies with better websites and internet exposure are seeing better returns on their investment.
Google is one search engine; its users more than 260 million searches per day. There are several other search engines that have high performances as well. In today’s day and age, SEO is almost becoming a must for successful businesses.