There are literally millions and millions of people out there on the Internet at any given time, which means you have millions and millions of opportunities to attract new viewers to your website. However, it is important to consider whether your SEO efforts are targeting the right type of audience for your business. It’s not realistic to attempt to appeal to every single person in cyberspace, so defining your target audience will help you develop and design your marketing strategies more efficiently.

Look At Current Customer Demographics

Evaluating the ages, locations, genders, incomes, professions, and interests of your existing customers will help you gain a better understanding of the types of people drawn to your business. Perhaps your current clients are females between the ages of 30 and 40, or males above 70. Once you determine the patterns, formally establish how those clients are receiving communication from you on a regular basis. Is it social media? Email campaigns? Your website? Based on your current trends, you can increase your efforts to either capture more customers of similar demographics, or expand your offerings to reach new customers.

The CEO and Founder of Ignyte Brands, Brian Lischer, emphasizes the importance of this process.”Don’t ignore your customers. It never ceases to amaze me when clients want to skip the customer research portion of their campaigns. You have to understand your audience in order to speak with them in a meaningful way. In fact, we won’t work with companies that refuse the audience research portion of their branding campaigns.”

Look at Polls and Surveys

The Internet provides a myriad of tools to take polls and surveys that can help you better understand your target audience. Facebook, Twitter, and LinkedIn all offer helpful analytical tools to gain insight into the age groups, locations, and professions of readers answering poll questions. Online and email surveys also help you gain an edge by understanding what your consumers are thinking and improving your brand to better attract other such customers.

With these strategies and perhaps help from a professional SEO company, you will be able to specifically identify your audience and cater to them in the most productive manner.


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