How to Supplement Your SEO with SEM or Search Engine Marketing
Search engine optimization (SEO) is a vital part of your online marketing strategy. But it should never be the only component. If you aren’t supplementing your SEO with SEM (search engine marketing), you’re missing out on a crucial part of the equation. Best Edge SEO is here to clue you in on why you need SEM for your NC business.
What is Search Engine Marketing (SEM)? And Why Do You Need to Know About It?
There are many benefits to your North Carolina business that can come from working with a search engine marketing company like Best Edge SEO. Here’s what you need to know in order to understand why these benefits will pay off much sooner than later.
Search engine marketing is exactly what the words imply. It boils down to the practice of marketing your business using a series of paid advertisements. These ads that you buy for your business will be placed on search engine results pages (SERPs).
Chapel Hill or Wake Forest business owners bid on the keywords that search engine users most often enter when searching for certain types of products or services. When a search using these keywords pops up on their screen, they also see an ad that makes use of these same keywords. The idea here is for the ad to be your own.
What Are Pay Per Click Ads?
The technical term for the type of ad that will appear on the results page after a search using certain keywords is Pay Per Click (PPC). These PPC ads can come in a variety of different styles. The search engine marketing company that you work with will be happy to get you up to speed on all of them.
Some will be very small, text-based ads. Others, like product listing ads (PLAs or shopping ads), will be visually based product ads that allow the viewer to see a picture of the item along with other info, such as the price or reviews. There are other kinds of PPC ads, all of which are well worth taking the time to learn about.
What is the Greatest Strength of Search Engine Marketing?
The greatest benefit that working with a search engine marketing company can give you is the ability to put your ads directly in front of the people who are most likely to act on them. In other words, they are already searching for a specific product or service, so they are much more likely to simply click on your PPC ad.
And once they do, your chances of making a sale from the click are increased by an exponential amount. There is no other type of online marketing that can so rapidly lead directly to results. And even better, affordably turnover positive results. This is the reason you need to be working with a search engine marketing company.
What is the Difference Between SEO and SEM?
You may be interested to learn what the precise difference between SEO and SEM is. It boils down to the fact that SEO is a longer term approach. It’s cheaper in the short run because you don’t have to pay to upload content to the web.
The idea behind SEO is basically to load your content with all of the relevant keywords that web surfers are using to find the specific products and services that interest them. The more of these keywords that you can manage to include, the higher your content will rank in the search engine results.
SEM is a different matter altogether. The results here will have to be paid for. But, once you have done so and made the maximum use of your opportunity, the results will be instant. You’ll know immediately if your strategy of placing PPC ads in search results pages works for your business.
Contact Best Edge SEO for the Latest NC Online Marketing Info
Are you ready to market your North Carolina business like a pro? Best Edge SEO is here to teach you state of the art SEO tricks that will have visits to your page ratcheting up in no time. And we are also the Raleigh, NC search engine marketing company that can give you a whole new lease on life.
We know that not every business owner is a born master of internet marketing. We know that you may need a little bit of help to get up to speed. Best Edge SEO has the knowledge, qualifications, skills, and, above all, patience, to help guide you and your business where you want it to go.
If you own a business in Raleigh, Wake Forest, Chapel Hill, Durham, or any surrounding area in North Carolina, Best Edge SEO can help guide you to a whole new level of profitability. Grow your business. Get in touch with us today to learn more.