Responsive web design is no longer an option – it is essential. What is responsive web design? Responsive web design is a single design and content presentation for every single device. That means that your website will look and function the exact same way, whether the user is coming to it on a desktop computer, tablet, iPhone, or Android device. It means that your visitors are less troubled by having to keep up with multiple versions of your website, and it means that your website visitors won’t have to zoom, pinch, and point on your non-mobile-friendly website to see the content that they want to see. Don’t make them go through the effort to see your content!

Why is responsive web design more important now? Is it just because you want to make your visitors happy and give them an easier time accessing your website? No, of course not, although that is important. Responsive web design is something Google recommends highly, and your website will fall behind in the search engine rankings if it doesn’t have a responsive web design. It is one of the factors that Google considers when they are ranking your website. Second of all, the web is becoming something accessed more and more on mobile devices. Designing just for the desktop is designing for just half your audience, and that percentage is just going to get stronger in favor of the mobile audience. So, what are you doing not having a mobile-friendly website?

What you can do right now is contact a designer that offers a responsive web design service and ask him to convert your site to a responsive web design. It will cost you a small amount, but it will be well worth it.

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