It wasn’t too many years ago that all business took place in brick-and-mortar stores, but the entire dynamic of buying and selling has been transformed in this new millennium. Online shopping is the norm now, not the exception, and online retailers are utilizing more advanced techniques than ever before to capture more revenue from Internet-bound shoppers. Whether you are selling handmade purses or home improvement products, your eCommerce site needs to be professionally created and maintained in order to remain profitable.
Understand the Cycle
The eCommerce lifecycle is important to understand before you start building your storefront. Your customers find your eCommerce store online, they select their products, money is taken from their accounts and put into yours, and then their selected products are packaged at a warehouse and shipped to their homes. If they are pleased with the experience, they will return to your eCommerce storefront in the future to begin the cycle over again. A lapse in any of these steps of the eCommerce lifecycle will place your customers’ loyalties in jeopardy and threaten your profit margins.
Choose a Platform
Your biggest decision revolves around the eCommerce platform that you select. Joomla, Shopify, Symphony Commerce, and Squarespace are just a few of the functional online stores that provide unique perks as you are building your business. Joomla, for example, allows you to create a website without risking any capital, and offers a variety of extensions to make your storefront robust and easy to access. Shopify, meanwhile, offers fresh and exciting templates with outstanding customer service and affordable package plans.
Security and SSL
Inherent in running an eCommerce website is maintaining the security of all personal information that customers provide during the checkout process. The last thing you want to do is provide the foundations for fraud and theft. This is why you need an SSL certificate, also known as a Secure Sockets Layer certificate. SSL is made up of small data files that authenticate a website’s individuality and encrypts information sent into the server. There are many types of SSL, so talk to an expert that can help you develop the most secure eCommerce site possible.