A new year is upon us, which means that new trends will be popping up to lead the Internet into its next realm of progress. Given that SEO is essentially the lifeblood of your online business efforts, you need to stay ahead of the curve and prepare yourself for what SEO has going on in 2017.
User Experience Matters More Than Ever
The average Internet user expects so much more than he did just five years ago, so companies need to keep up. “Good” speed and “reasonable” navigation no longer make the cut, because users have become accustomed to instantaneous load times and simple, attractive navigation templates. Due to this evolution, UEO, or user experience optimization, has become commingled with SEO. Google boldly favors sites that show signs of consistent customer satisfaction: think low bounce rates, high average time on page, mobile optimization, and quick load times. If you can only invest in one arena of SEO, invest in user experience optimization to improve your search engine rankings.
Personal Branding Is Becoming More Common
Humans crave connections with others, and this principle still applies in the business world. When a customer feels more connected with a business, large or small, she is far more likely to remain loyal and return for repeat purchases or services. This means that your business should take advantage of personal branding to forge close and genuine bonds with your customers.
Quality Content is Morphing
There is more content out there on the Internet than anyone really knows what to do with, so your company needs to create and share truly interesting and relevant content in order to get it noticed by others. There is a Goldilocks Effect taking place now: Google doesn’t want to see the same short, meaningless blurbs of writing found in every dark corner of the Internet, but it also doesn’t want to see seven pages written in depth when two would have been plenty. Because of this, dense content has become the new trend in 2017. Don’t aim for 4,000 word articles on your website, and instead try to convey the same information in just 300 or 400 words. Your readers will be more likely to read, comment, and share, and your standing in the rankings will improve.