When you’re on Facebook, it’s important to get the attention of your target audience. After all, the whole point of using social media for your business is to raise brand awareness and boost sales!
However, if you approach this in the wrong way and resort to using spammy practices, you could find yourself generating exactly the opposite result and losing followers instead. In fact, you may even be penalized by Facebook’s algorithms.
Here’s a few tips to help you get the most from your social media account.
Top Spammy Practices to Avoid
- Repeated uploads. There’s nothing wrong with uploading content to Facebook. In fact, it’s actively encouraged. However, if you upload the same content, time and time again, this is considered to be spam. Not only will Facebook penalize you, but you may find you annoy the very people you’re trying to impress.
- Inaccurate linking. Linking is perfectly acceptable on Facebook. Indeed, if done well, it can really help with your SEO. However, if you create misleading links that take readers through to the wrong pages, your link will be viewed as spam. For example, if you create a link promising the viewer a run-down of the top ten bikinis, and it actually takes them through to your site, selling vehicle components, this would definitely be frowned upon.
- Tread carefully with calls-to-action. It’s okay to use the occasional call-to-action in your Facebook posts. However, if you’re resorting to unethical or sneaky tactics to lure people through to your site, this will not only frustrate your target audience, but it may get you in trouble with Facebook too. Keep your links honest, open and non-invasive.
Getting it Right with a Social Media Expert
Occasionally, getting the balance right on Facebook can be tricky, and this is where the services of a social media management company can really help. If you’d like to discuss your Facebook business account with an expert, talk to Best Edge SMM today by calling 727 478 2414.