The Internet provides numerous opportunities for business marketing. Harnessing the power of your online reputation can help move your business to the next level.

The following tips will help you plan and implement your Internet marketing strategy.

Establish your company on review sites – These sites can be a consumer’s most trusted source when evaluating a business that is new to them because the sites are hosted by a neutral third party. Ask satisfied customers to post a review, or better yet send them a follow-up email requesting a review and directing them to a particular site.

Incorporate Search Engine Optimization (SEO) into your website – Good use of SEO tactics will move your website to the top of the results when a potential customer searches for related keywords. This is vital to increase your web traffic.

Start a blog –A blog can attract someone to your site before they even realize they are in the market for your services.

Use social media to your advantage – Create a presence where your customers are spending their time by participating actively in social media sites.

Build your brand – Develop a distinct identity that will set you apart from the competition. Use your website and your social media platforms to build your company’s image and make a lasting impression.

List your business in local directories – There are many local directories out there, and they are often entirely free! These directories will target your information toward potential customers in your area.

Advertise – Internet ads have a strong advantage as they can be targeted toward people who are most likely to be in need of your services. They can be a great way to attract new customers and may quickly pay for themselves!

Internet marketing reaches the widest audience and is typically one of the most affordable options. Call BES to learn more about how Internet marketing can help your business grow!

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