Do you want your consumers to choose you? Do you want to put yourself out there and make yourself known to future consumers? Would you rather use inbound or outbound marketing?
Inbound marketing is gaining popularity for doing business online. It focuses on creating high quality content that naturally aligns with your customer’s interests. It can be the best way to attract strangers to your site and turn them into not only customers, but promoters, of your product or service.
Inbound marketing is less blunt than traditional, outbound marketing. Think about using LinkedIn or Twitter to actively participate in conversations and discussion groups. Your company can knowledgeably contribute in conversations about your niche product or service. Current and potential consumers will see your contributions and your expertise, and they will be drawn to your company. And you won’t have to directly market to them.
Outbound marketing is the traditional marketing tactic. This entails sending a direct message about your product or service out into the public, through email blasts or direct advertising. There are more SEO-friendly ways to engage in outbound marketing these days. Today’s methods also seem less invasive to consumers.
Think about using product feeds or affiliate marketing programs. Let consumers compare your product or service with others. There are so many sites do to this, like Amazon, Yelp, or Google Shopping. If you can provide comprehensive and specific information about your product or service, you’ll have a better chance of having your product show up on multiple types of searches.
No matter which strategy you choose, or if you choose a combination of both, it’s always smart to check back often to see if your strategies are working. Use analytic tools to see if brand recognition has increased, revenues have grown, and website traffic is staying strong.