If you’ve never heard of “influencer marketing,” you’re not alone, although you probably know the concept without realizing its formal title. Influencer marketing is a type of marketing that utilizes

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Creating a brand that is known throughout households and businesses around the country requires very careful strategy and effort. If you implement creative recognition strategies before building a true brand

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When is stealing not really stealing? When it involves capturing the attention of your target demographics more effectively than your competition. If you have noticed that your closest competitors seem

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Ignorance can at times be bliss, but not in terms of your company’s website SEO. The things you don’t know, don’t understand, or overlook can be the ones that hurt

Important 2016 Mobile Marketing Trends

Advertising on mobile devices was always an afterthought in the past. First print and radio, then television, and eventually the Internet ruled as the ultimate marketing venue, but with more

Psychology and Customer Conversion

The studies of psychology and business may not seem closely linked on the surface, but a deep understanding of the first can generate success with the latter. In fact, all

What Can LinkedIn Do for Your Business?

With the prevalence of Facebook, Google, and Twitter, LinkedIn is often unjustly neglected. The website is best known for its role as an online resume in job searches, but for

Native Advertising: The Old Idea Making New Waves

Back in the “old days” when sitting down to read a good old fashioned magazine, did you ever find yourself reading a few pages that, though sounding a bit sales-oriented,