It can feel overwhelming and confusing to consider the sheer number of variables that contribute to Google’s search ranking algorithm, but there is one very simple and direct component that will always prove valuable: building backlinks. Backlinks are the hyperlinks on other websites that lead back to your website. In Google’s current algorithm, and presumably in all future algorithms, the strong presence of backlinks is one of the most significant ranking factors. So how exactly should you be building backlinks to boost your company’s presence and expand your base of customers?

“Check My Links”

Say a website is teeming with broken links that were once active but now lead into the black hole of cyberspace. You can actually capitalize on these broken links by replacing them with your own website. It’s a simple process. Begin by searching Google with one of your company’s niches, like gardening or skin rejuvenation, plus the word “links.” Then install the Google Chrome plugin called “Check My Links” to identify which links on each page contains broken links. Equipped with this information, you can reach out to the webmaster to report the broken links and recommend your own website to replace them. Since this assists the webmaster in improving his site, he will likely utilize your website in at least one backlink. The more you can do this, the stronger your SEO will be.

Earn Guest Articles

Blogs have soared in popularity over the years, and blog writers are always looking for fresh, engaging content to share with their readers. Take the time to build relationships with other blogs related to your industry, and you will earn the ability to be a guest blogger on many different sites. Since each of your guest blogs will contain at least one link back to your company’s website, this is an excellent way to build backlinks from reputable sites. As an added bonus, guest blogging can earn you more social media followers and strengthen your online exposure. To find blogs willing to accept guests, try a Google search with the following queries: “your keyword + contribute,” “your keyword + guest post by,” and “your keyword + become an author.”

Of course, building backlinks can also be accomplished using the support of a professional SEO company like Best Edge SEO in Tampa, Florida and Raleigh, North Carolina. Best Edge SEO offers local SEO, SEO copywriting, SEO business consulting, online marketing, mobile analytics, and everything else you need to enhance your company’s online presence and boost your revenues. Call (727) 278-6295 to learn more!

 

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