As a 21st-century business owner, you are likely always looking for ways to boost your online presence and increase traffic to your website. Search engine optimization is a great place to start. You’ve probably asked yourself if the investment into SEO for your website is worth the cost. Without a doubt, search engine optimization is the best way to improve your website’s visibility in online searches to potential customers. Three advantages of using high-quality search engine optimization include:
Higher Quality Traffic
You want the audience targeted to your products and services discovering your website. If you sell makeup, you don’t want traffic from people looking to buy furniture. By implementing SEO practices on your website, it will ensure that search engines know your website’s purpose and content. The better search engines understand your website, the higher it will rank for the most relevant search terms. By presenting your website to people already searching for help or information related to what you do, you will convert more of that website traffic into sales and profits.
Higher ROI than Paid Advertising
Implementing a responsive SEO strategy will bring you an ROI much higher than any paid ad campaign. Over 71% of Google searches result in a click on an organic result over an ad. SEO trumps paid advertising as the best way to get your website in front of customers. Potential buyers have much more trust for the first page of organic search results than any of the ad results on the page. Some estimates show that the first organic Google result will get a whopping 33% of the traffic for that search term! Plus, organic search traffic can come in for years to a page with minimal updates, assuming the SEO was properly done in the beginning. That means years of virtually free advertising. It doesn’t get any better than that!
In-Depth Customer Analysis
An effective SEO strategy will include a thorough analysis of your audience, past and present. Through this analysis, the adept SEO manager will be able to describe your ideal customer, including demographics, likes and dislikes, and other associations. You can use this information to plan a comprehensive marketing strategy that will make your customers feel validated, appreciated, and respected. As your customer base changes, so will your search engine optimization needs. An experienced SEO agency recognizes this need and makes necessary adjustments to your SEO strategy in order to capture as much organic traffic as possible. By using search engine optimization to better understand your customers, you will also enjoy increased brand awareness, customer loyalty, and sales conversions.
SEO is vital to the success of any company in modern times. If you do not have an online presence, you don’t even exist to today’s younger, data-driven consumer. Trusting your website’s search engine optimization to an experienced agency like BestEdge SEO will propel you ahead of the competition and ensure your site doesn’t get buried by competitors in search results. Our team will work with you to develop the best SEO plan, driving quality traffic to your site, and getting you real results in the form of higher sales revenues. Contact us at (813) 906-1220 to see how search engine optimization marketing can boost your profits today!