Boost Mobile App Engagement with These Strategies

Despite being such a new trend, mobile apps have become absolutely integral to our modern technology-based society. Smartphone applications for email, social media, pictures, news, and so much more make it possible for cell phone users to handle all of their personal matters directly on their mobile phones.

If your business has developed an app, then you’ve already experienced a great deal of the stress  involved with developing and designing the app, studying user experience, marketing to target demographics, and having it accepted into the market. You might thing that the hardest work is over, but it is really only beginning. All of your efforts and dedication won’t go far if you can’t drive and maintain mobile app engagement. (more…)

Continue ReadingBoost Mobile App Engagement with These Strategies

It’s Time to Spring Clean Your Email Marketing

It’s that time of year again! You need to take that cover off your pool, put your winter clothes away, and clean the forgotten corners of your house. If you run a business, it’s also time to give your email marketing strategies some spring cleaning as well. Customers enjoy seeing change and variety as winter gives way to spring, and that includes in the emails they receive from you.

Use spring cleaning as an opportunity to rejuvenate your emails and breathe new life into your tried and true techniques.

Change the Mood of Your Subject Lines

Subject lines are one of the most important parts of promotional business emails because they either capture the reader’s attention or they don’t. Most people receive floods of emails on the daily basis, and they usually only bother to open the emails that they find relevant based upon the projected subject line. (more…)

Continue ReadingIt’s Time to Spring Clean Your Email Marketing