Your Secret Online Marketing Tool is Facebook Messenger
If you’ve ever used Facebook Messenger, it might feel vaguely reminiscent of AOL’s Instant Messenger from back in the day. You choose a chat partner and essentially text back and forth in real time. So why not just use regular old text messaging? Well, Facebook Messenger offers a host of perks, including video chat, picture and video share, GIFs, and exceptionally expressive emoticons. Messenger is far more seamless, exciting, and efficient to use than texting.
But the news gets better! Facebook has announced a Messenger for Business that offers an entirely new range of possibilities for merchants to strategically utilize. Though it may sound like a foreign concept, all great technology usually does until we have all assimilated. Messenger for Business could very well be the next generation of business-to-consumer communication. (more…)