Conversion Rate Optimization 101

Conversation Rate Optimization, or CRO, involves identifying the reason that website traffic isn’t converting into dollar signs, and fixing that problem at its roots. The higher your website’s conversion rate, the more money you make, the more effectively your advertising budget is spent, and the more repeat business you attain. But how can conversion rates be optimized to double or even triple? (more…)

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What’s a Landing Page and How Should Your Business Use It?

Have you ever diligently searched the web for the information you needed, found what appeared to be a promising lead in a link, and followed the link only to land on a page that had nothing to do with your original goal? Chances are, instead of attempting to navigate through the new page to find your original destination, you backtracked and found a different link that led you exactly where you needed to go. (more…)

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