Medical Marketing Techniques to Increase Conversion Rates

Since Google has been able to intuitively separate local searches for business, whether someone is doing a search on a mobile device or from a desktop computer, the zip code location of the query automatically brings up responses for that area first in the search response.

Of all the various methods, tools and updates that have occurred, Google’s Local is one of the best for businesses that have to compete with huge corporations in their industry – including medical associations.

Here are some tools and techniques for medical marketing that you can implement and have huge success rates. (more…)

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Your Reputation is Part of Medical Marketing

Your online reputation is the most important factor affecting your success whether you are a hospital, doctor, clinic or pharmacy. It is also the one component of your business that differentiates your superiority over your competitors.

If you are the typical business person, you know that you have had some employees’ that did not like you. It’s also a possibility that you’ve probably had a run in or two with a vendor or patient/client.  (more…)

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