The Importance of SEM for Your Business
There is no question that search engines have a huge impact on the behavior of consumers and the way that consumers search for things before making a purchase. Before the internet, consumers would scour the yellow pages in order to find contact information they needed.
Even though word of mouth is still playing a huge role in the purchasing decision, consumers are now using search engines to get more information about the products they are interested in prior to making a purchase. They will compare the prices, look at the features and read reviews all online prior to setting foot in a store. If you have not yet invested in search engine marketing (SEM) efforts, chances are you are missing out on a large number of potential customers. (more…)