The Importance of SEM for Your Business

There is no question that search engines have a huge impact on the behavior of consumers and the way that consumers search for things before making a purchase. Before the internet, consumers would scour the yellow pages in order to find contact information they needed.

Even though word of mouth is still playing a huge role in the purchasing decision, consumers are now using search engines to get more information about the products they are interested in prior to making a purchase. They will compare the prices, look at the features and read reviews all online prior to setting foot in a store. If you have not yet invested in search engine marketing (SEM) efforts, chances are you are missing out on a large number of potential customers. (more…)

Continue ReadingThe Importance of SEM for Your Business

Why You Need a Professional Web Designer

There are a number of different web hosting services available for you to choose from that offer free templates that you can use to build your business’s website. If you own a small business, this can be extremely tempting since you are likely having to make every dollar count. However, the do-it-yourself approach can be extremely disastrous in some cases, which is why you should consider hiring a web design professional. Some of the reasons you should consider this are highlighted here.

The Appearance of the Website
Forget about the traditional newspaper ad and even your storefront. The aesthetic design of the website that you create is the very first impression that a potential customer will have of your business. You need to ensure that before they even click your menu they see a pleasing design that is memorable and easy to use. If you opt for a template offered by a free service, there will be a very good chance that a number of other websites are using the same one, making yours forgettable. (more…)

Continue ReadingWhy You Need a Professional Web Designer