Search Engine Optimization

Google Panda

Google Panda Update

With the release of Google Panda, high quality website publishers took a sigh of relief as now they had the strong competition with the high quality websites only and hence Google’s improvement search algorithm started fighting against content robbers and spammers. Google panda is capable enough to impact the websites that contain copied content from other websites and these low quality pages are known as ‘Content Farms’ and with that Google has proven that there is always a scope for betterment by updating the existing algorithm to make it more effective which is known as ‘Google Panda Update’. One of the most beneficial factors of Google Panda Update is to provide higher page rankings to quality content rather than quantity content. Now Google has given you an opportunity to evaluate your website’s SEO. Google aims to provide its users with the most relevant and high quality results accurately and quickly and this is why Google has been trying to work on the processes to extract the least important and ineffective websites. You can use Google Analytics to find out if your website has been slapped Google Panda.

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How your website can be affected by Google Panda Update:

Your website may not contain any copied content but it is still possible for it to be affected by this update if the website contains:

Clutters of high range of advertisements.
Headings not related with the content.
Duplicate content (Make sure you don’t put the same content on more than one or all pages of the website.)

How can you improve your website’s ranking and avoid it to be affected by Google Panda update:

Quality of Content: Put useful, understandable, precise and unique content.
Quantity of Content: Avoid putting too less content which leads to the generation of negative feeling in visitors. At least it should convey properly what you wish to.
Valuable Content Adds Value: Content must be valuable for the visitors so that the Chrome users don’t block it for future searches.
Empty Content is Not a Good Choice: An empty content is one where you find only links to other pages which is not a professional idea as Google eliminates these types of empty pages. So start adding good material to avoid Panda penalties.
Remove Redundancy: Don’t put the overlapping and redundant articles to avoid a hard hit by Panda.
Human Intervention is necessary: Avoid affiliate links and auto generated content. If the pages on your website are built using machines, Google doesn’t prefer such pages giving value.
Attractive Content Pulls Visitors: Google devalues poorly written content so put the content that pulls the visitors.
Eliminate Low Quality Pages: It’s a good idea to remove low quality pages or merge the content of individual shallow pages into more useful pages.

It is clear with the above written factors that Search Engine Optimization is all about targeting a high rank in search engine using the appropriate keywords and complies with the visitor’s expectations.

Optimizing Content on Website Pages

When Best Edge SEO, Inc is writing commercial copy for a webpage, we have to balance two main strategic objectives. First and foremost, we must write copy that sells. This generally means including lots of words selected to motivate buyers, but those words are not necessarily words that a potential buyer might search for. Secondly, we need to include the most relevant keywords, phrases, and search terms that bring the potential customer to the site, but those words aren't always great marketing terms. Our goal is to merge these sometimes disparate objectives in a way that is not jarring to the reader; if our copy does not "flow" and is not effortless to read, the result may be a lost customer and diminished sales, not to mention lower search engine rankings. Blending marketing language with optimized search terms can be tricky, but at Best Edge SEO, Inc we have a planned and methodical approach, we do it artfully. Our challenge is to write copy that sells, but still gives the spiders and bots what they want.

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There are hundreds of successful businesses out there that use almost nothing but clipped "bullet points" of product features on their webpage’s and subscribe to the notion that people don't want to read lengthy copy. But regardless of what you might have heard to the contrary, numerous studies have shown that people who are serious about making a purchase love long copy and they will read every word. They are hungry for facts and information, especially if they are not fully familiar with what they wish to purchase or if they are a first-time buyer.

This works in your favor, from both a SEO standpoint and a marketing standpoint. Writing good optimized copy allows us to get multiple keywords and phrases into your page, while delivering rich marketing copy touting the benefits of your product. Remember that your product's features and benefits are often some of the most effective keywords and phrases, for example, cordless drill, hammer drill, hand drill, hydraulic drill, etc. Writing meaningful content that informs and sells while improving your ranking gives you a serious competitive advantage over the "bullet point" marketers.

Essential SEO Tools For Every Web Developer's Toolbox

Some SEO tools are absolutely essential. As the population of properties on the web continues to grow at an ever increasing pace, search engine optimization, or SEO has become more than just a tool for the who's who of the web. Quite the opposite is true - for a website or blog to secure any kind of respectable visibility at all, it must follow a few basic principles of white hat SEO. This is where a few kinds of SEO tools come in extremely handy.

Quality SEO Saves & Makes Money!

We saw this question posted on a message board recently:

Title: Wanted SEO/SEM Vendor Referral
Message: Does anyone have a COST EFFECTIVE SEO and SEM vendor referral. I am open to outsourcing, if referral for trustworthy vendor.
Thanks, "Uninformed Buyer"

We actually cringed in horror; just look at those capital letters on precisely the wrong attributes! Cost is usually the wrong question to focus on when choosing a search engine optimization (SEO) professional, as it implies you are buying a commodity.